Selection bias, where the results are skewed a certain way because you’ve only captured feedback from a certain segment of your audience.There are two main buckets of customer survey bias to avoid so that you don’t fall into the trap of basing business decisions off of skewed survey results: Survey bias is a “systematic error introduced into sampling or testing by selecting or encouraging one outcome or answer over others.” That “encouragement” towards a specific outcome is what leads to survey bias, where you may only be getting one type of customer perspective. ![]() In this post, we’ll be diving into the other major cause of misleading survey data: survey bias.įirst, let’s define bias as a whole: bias is defined as “an inclination of temperament or outlook.” The concept comes up frequently in sociology and psychology, because it’s associated with prejudice or favoritism. leading or double-barreled questions) can negatively impact your survey results. In a previous post on biased survey questions, we went through how bad survey questions (e.g.
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